L2T Blog

L2Tidings 2-28-2022

on February 28, 2022

Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about Google’s Page Experience update for desktop, new IIHS requirements for headlight safety, and how semantic search works.

Google Page Experience Update Starts Rolling Out On Desktop. Google’s Page Experience algorithm update for desktop search results is now being rolled out with a revamped focus on Core Web Vitals and their associated thresholds. Click the photo to find out how this update may affect your website.

Better Headlights Help More Models Earn Top Safety Pick+ Awards. The Insurance Institute for Highway Safety (IIHS) updated its criteria for earning Top Safety Pick and Top Safety Pick+ designations, placing a greater emphasis on headlight quality in new models. Find out which models are being recognized for their headlights by clicking the photo.

20 Proven Ways To Reduce Your Bounce Rate. Properly diagnosing the causes of high bounce rates on landing pages is a useful way to enhance user engagement, improve site rankings, and increase potential leads and conversions. Click above to discover what types of page factors can increase bounce rates.

The Mercedes EV Revolution Is Moving Faster Than We Thought. With the recent debut of the Mercedes-Benz EQS comes an insurgence of sustainable plans from Mercedes-Benz, with the brand aiming to have its factories exclusively producing EVs by the second half of the decade. Learn how Mercedes-Benz is positioning its EVs in a competitive market by clicking above.

Semantic Search: How It Works and Who It’s For. Simple user queries allow search engines to find the correct content using keyword matching, while semantic search attempts to apply user intent and the meaning of words and phrases to find the right content. Click the photo to explore the ins and outs of semantic search.

Porsche Explains How To Decipher Its Complex Naming System. Porsche has a rich and storied history when it comes to naming vehicles, including utilizing internal numerical codes to differentiate models from one another. Learn how your favorite Porsche models got their names by clicking the photo.

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L2Tidings 2-28-2022