Welcome to this week’s edition of L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about MINI’s updated infotainment system, how spelling mistakes affect search results, and Hyundai’s new usage-based insurance options.
Why Spelling Mistakes In Google Searches Are Actually A Good Thing. For many years, typos in search queries could make or break what types of results would appear, but nowadays, Google has devoted an entire algorithm to navigating spelling mistakes and even categorizing them. Click the photo to learn how Google interprets spelling mistakes and works around them.
Mercedes Going Electric Sooner Than Expected. As automakers across the world halt production of combustion engines and turn toward a greener future, Mercedes-Benz is pledging to transform 50 percent of its lineup into plug-in hybrid and/or all-electric vehicles by 2030. Learn about the automaker’s soon-to-be-released electric sedan, the Mercedes-Benz EQS, by clicking the photo.
Google Knowledge Graph: Everything You Need to Know. It’s important to understand how to influence topics in the Knowledge Graph if you want to help Google understand your content and provide more focused and accurate results for your customers. Click above to learn how you can influence what appears in Google’s Knowledge Graph.
Hyundai Just Made It Easier to Opt In to Usage-Based Insurance. This week, Hyundai announced that it will give drivers the option to send their information to insurance companies that offer usage-based insurance, which rewards drivers for safe driving behavior. Learn more about the benefits of usage-based insurance by clicking above.
Five Essential Digital Marketing Tips For Beginners. Entering the world of digital marketing can be intimidating for beginners, but by considering your long-term goals, building brand awareness, employing effective SEO strategies, and creating strong content, you can generate new leads and drive traffic to your business. Click the photo to learn how you can unlock your business’ online potential.
MINI’s New Infotainment System Is A Big Step Up. While MINI won’t be giving 2022 models any mechanical upgrades, the automaker will be outfitting future vehicles with a larger, 8.8-inch touchscreen that features customizable widgets and mood-switching color schemes. Get a sneak peek of MINI’s new touchscreen interface by clicking the photo.