This week’s roundup of interesting digital marketing trends and industry news includes Bing ads’ new feature, exciting updates in Google Assistant, and the SEO strategies for mobile vs. desktop. Find out more about what we are reading this week below!
Bing Ads Rolls Out New Features for Importing Google AdWords Campaigns. Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Click on the above photo to learn more from Search Engine Journal.
Dealers Challenged with Google’s “Questions & Answers.” Google’s “Questions & Answers” can be a helpful opportunity for dealers, but in many cases ends up being a runaway detractor on a dealer’s Google My Business Page. To learn more from Digital Dealer, click on the image above.
Google Assistant takes center stage at I/O, search takes a back seat. Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements. Click above to read the rest from Search Engine Land.
Microsoft Launches New AI-Powered Audience Network. The ads, which offer “advanced audience targeting and brand safe native content placements” to advertisers, will span the entire consumer journey – search, the web, and apps. For more from Search Engine Journal, click on the above image.
The big picture: what’s next for image and voice search? We’re starting to see advancements in more complex human machine interaction in the form of image/video search. Click above to read more of the article on Search Engine Watch.
SEO strategies and keyword rankings: mobile versus desktop. It is now imperative to separate and refine your approaches to mobile and desktop search. To learn more from Search Engine Watch, click on the photo.