Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about Google’s Rich Results upgrade, the all-new Ford Bronco brand, and how to properly use hashtags on social media.
Google Upgrades Rich Results Test, Moves it Out of Beta. Announced this week, Google is officially moving the Rich Results test out of beta, giving digital marketers a more efficient way to handle structured data. Click the photo to learn the benefits of using a rich results test over a structured data testing tool.
Ford announces Bronco will be a brand, not just an SUV. Sporting a new motto and design aesthetic, new Ford Bronco models will exist separately from the generic Ford brand, possessing new design language and more customization opportunities. Learn about its new emblem and special features by clicking the photo.
Hashtags: Do They Work? And How Do You Make Them Work? No matter what kind of digital marketer you are, using hashtags matters, but it’s important to use them purposefully and intentionally for your specific niche. Click above to discover some best practices for using hashtags on Facebook, Twitter, and Instagram.
Chevy Kills Off the Sonic, Will Ramp Up Production of the Bolt EV. After months of declining sales, Chevrolet will officially discontinue the Chevrolet Sonic sedan and hatchback later this year. Learn about Chevrolet’s plans to enhance the Chevrolet Bolt by clicking above.
Regular expression filter support coming to Google Search Console performance reports. This week, Google announced that it is developing a new way to filter report results in Google Search Console, which will allow users to use regular expressions to search for page URLs or queries. Click the photo to learn more about the new “regex” filter.
First Look At New Mercedes S-Class Incredible MBUX System. From biometric authentication to an augmented reality head-up display (called “AR-HUD”), the new infotainment system inside the Mercedes-Benz S-Class is taking personalized in-car tech to a new level. Get a peek of the new finger-scanning technology by clicking the photo.