Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about Google Search Console’s news traffic update, touch-less infotainment systems from Jaguar Land Rover, and how automotive consumers are responding to the COVID-19 pandemic.
Google Search Console Update: Analyze Traffic From News Tab. In a recent update, Google Search Console will now allow site owners to isolate traffic and impressions from the News tab with a new type of filter. Click the photo to find out how you can access the filter.
Jaguar Land Rover Creates Contactless Touchscreens. Jaguar’s new “Predictive Touch” infotainment system will use artificial intelligence and sensors to control infotainment systems without the need to physically touch the screen. Check out the tutorial video by clicking the photo.
No in-person events until 2nd half of 2021, marketers say. As the COVID-19 pandemic stretches into 2021, professional marketers are embracing more online-only events in place of in-person conferences. Learn how to plan the perfect virtual event by clicking above.
Coronavirus is a car sales roller coaster with an uncertain end. With more COVID-19 cases spreading across the United States, the automotive industry has been experiencing several highs and lows as it tries to adjust to current consumer behavior. Click above to find out what sales may look like for the remainder of 2020.
Fuel for Thought: The COVID Recovery. Though the automotive industry has experienced a major disruption to its sales across the globe, production levels are expected to increase in certain areas, and sales in 2021 look moderately optimistic. Find out which vehicle segments are expected to flourish in the coming year by clicking the photo.
Ford Already Most Cross-Shopped Brand For Jeep Before Bronco Arrives. Both the Ford Bronco and the Jeep Wrangler are powerhouses in their own right, but Ford has been edging out Jeep as the most cross-shopped brand for off-roading vehicles. Click the photo to see how the new Ford Bronco will influence Ford sales over Jeep.