Check out what our digital marketing experts have been reading this week, in terms of all-black electric vehicles, a possible new podcast feature from Spotify, and a car designed with moss in its dashboard.
Porsche designs a button-free dash for EV. Taking software and digital media inspiration from Tesla, Porsche is equipping its first full-electric car, the Taycan, with five fully-operational touchscreens in place of traditional dashboard buttons. Learn more about this EV by clicking the photo.
Gen Zers are turning to BOPUS for instant gratification. According to mailbox tech company Package Concierge, nearly two-thirds of shoppers under 25 prefer to “buy online, pick up in-store” rather than shopping in-person or waiting for online delivery. Click the photo to find out why.
The first car painted with the world’s “blackest black” is deeply unsettling. Debuting this September at the Frankfurt Motor Show, the one-off BMW X6 features a mind-boggling Vantablack exterior, which can absorb up to 99.965% of light hitting its surface. See it for yourself by clicking the photo.
Spotify’s rumored “Create a podcast” feature could be a valuable resource for marketers. With Spotify’s new “Create a podcast” feature potentially in the works, creators can easily monetize and brand themselves to a wide, ever-growing audience without breaking the bank. Find out more above.
Sono unveils interior of its solar-powered electric car: Yes, that’s moss. Sono Motors, a German startup, is in the process of developing a solar-powered vehicle called the Sion, which is equipped with a 35 kWh battery, 10-inch touchscreen, and moss-integrated dashboard. Learn more about this quirky vehicle by clicking the photo.
US probing JUUL’s “deceptive” social media marketing: report. The Federal Trade Commission is looking into the digital marketing practices of e-cigarette brand JUUL Labs, who have been known to pay social media influencers to advertise their products to teens. Click the photo to learn more.