This week’s roundup of interesting SEM trends and industry news includes four ways to get around Google’s local search restriction, Snapchat’s plans to compete with Facebook and the importance of query mapping in your paid search accounts. See What We’re Reading below!
Use External Data In Your AdWords Campaigns With Scripts To Call APIs. Columnist Russell Savage provides a tutorial on how to create wrappers for external API calls. Click the image above to read the full article on Search Engine Land.
How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Click the image above to read the full article on Search Engine Land.
Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping. It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Click the image above to read the full article on Marketing Land.
How To Localize Google Search Results. Google has removed the search tool that allows users to change their geo-location. Here are four ways to get around this restriction. Click the image above to read the full article on Search Engine Land.
Google: Nothing Has Changed Now That Panda Being Part Of Core Ranking Algorithm. Everyone is wondering what’s changed, but nobody is quite sure. Click the image above to read the full article on SEO Round Table.
How Snapchat Plans to Compete With Facebook for Advertisers’ Dollars. More Targeted Ads, New Business Bosses and Maybe an Algorithmic Feed. Click the image above to read the full article on Ad Age.