You may have heard about Google’s recent page title updates.

L2T would like to provide clarification and share what we are doing to make sure our SEO clients continue to see positive results and showing up in the SERP.  

​​​​​​Google announced a page title update, which replaces titles for select pages with text that Google considers more relevant.

So, what does this mean for SEO and organic search?

• ​​​​​​80% of the time, page titles will be used in the SERP results.
• 20% of the time they could use content that better represents the page, including paragraph heading or a content snippet. 

Page titles will still be a ranking factor and L2T continues to build content and SEO tactics that are keyword-optimized to provide the best results for our clients. This includes,

• Page titles
• Paragraph headings
• Website links
• Etc

L2T is leveraging keyword best practices so our clients will see the best results regardless of page title or if Google uses content snippets.

Hypothetical Example

Here is a SERP Listing Example for an Onsite Page

Here is a Heading from a Page that Could be Chosen if the Current Headline was not Optimized

L2T continues to build content use SEO tactics that are keyword-optimized to provide the best results for our clients. 

Find some additional links that you may find useful in understanding these recent updates.

• Google Confirms Update to Generating Web Page Titles
• Google Says Title Changes Don’t Impact Rankings
• Google Confirms it Changed How it Creates Titles for Search Result Listings

To learn more about our SEO tactics contact us today!