This week’s roundup of interesting digital marketing trends and industry news includes Google Maps now available for Apple CarPlay, what social listening is, and Amazon’s push towards being the 3rd largest digital ad seller. Find out more about what we are reading this week below!
3 Content Optimization Tips for Voice Search Success. 50 percent of searches will be performed through voice functions in 2020 and the majority will be done without even looking at a screen. To learn more from Search Engine Journal, click on the image above.
Amazon now 3rd biggest digital ad seller in US. Amazon will surpass Oath and Microsoft to become the third largest digital ad seller in the U.S. behind Facebook and Google. Click on the above image for more from Search Engine Land.
Google Maps now available for Apple CarPlay. The availability of Google Maps in cars that support Apple CarPlay means additional inventory for advertisers as Google Maps users can now use the app natively with CarPlay. Read more from Search Engine Land by clicking above.
Amazon Partners With Getty Images to Bring Image Search to Echo Devices. With the launch of the Echo Show and Echo Spot, Alexa can now deliver visual content as well as audio content. Click above to learn more from Search Engine Journal.
Q&A with Google on the future of search. Search marketing is undergoing rapid transformation driven by new technologies. For more from Search Engine Watch, click above.
What is social media listening (and how it can help your SEO). A social media listening/monitoring tool crawls the internet and social platforms and finds mentions of your brand/company/product/CEO or any other valuable keyword. Click above for more from Search Engine Watch.