Google AdWords Rolling Out Support For Parallel Tracking. In short, the user who clicks on the ad goes directly to your landing page, bypassing the redirects of the tracking URLs, but the browser does send the tracking details, behind the scenes, to the ad platform. Click the image above for more info from Search Engine Roundtable.

Seven SEO trends to watch in 2018. As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. Click the image above for more on these trends from Search Engine Watch.

Businesses can now sign up to add booking buttons to their Google local results. After many questions, Google finally adds a feature to let you easily add a ‘book online’ button to your local business on Google Maps or Google Search. Click the image above to read more from Search Engine Land.

Pinterest moves into paid search: What you need to know. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. Click above for more on this news from Search Engine Watch.

Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed. Facebook is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’. Click the image above for more from Social Media Today.

Google Shares Details About the Technology Behind Googlebot. We now have some interesting information about how Google renders websites. Learn more from Moz by clicking the image above.