The Challenge: Selecting The Right Provider
A California Genesis dealer aimed to increase the previous year’s new car sales and wanted to partner with an in-program Genesis Ad Provider.
The Solution: L2TMedia’s Genesis Program
Partnering with L2T, they developed a digital strategy encompassing Paid Search, Performance Max, and Vehicle Ads. By maintaining consistent messaging across all channels, the dealership significantly boosted engagement with ads and generated more True Leads, leading to increased sales.
Components included:
- Conversion Based Bidding Powered by AutoQuityTM: Maximizes ROI by analyzing data signals, online actions, and historical results to drive TrueLeads for the dealer
- Dynamic Audience Targeting: Identifies in-market shoppers based off different indicators to serve ads to customers most likely to convert and drive performance
- Customized Campaigns: Promotes dealers’ monthly specials across all channels, ensuring consistent messaging
The Winning Results:
Paid Search
- CTR: 14.78%
- Cost/True Lead: $8.89
Performance Max + Vehicle Ads (featuring the GV80)
- CTR: 4.64%
- Cost/True Lead: $6.53
This Genesis dealership’s success is a testament to L2T’s innovative technology, strategic thinking, and expert execution. See for yourself how we can drive performance and maximize your ROI: