L2T Blog

Navigating Google’s August 2023 Core Update: What You Need to Know  

on September 5, 2023

In the ever-evolving landscape of online search, staying informed about updates that can impact your digital presence is crucial. We’re here to provide your dealership with the latest insights on Google’s latest move – the launch of the August 2023 core update. This update aims to enhance the quality of search results, and we want to ensure that you’re well aware of any potential impact it might have on your dealership’s website’s performance. 

Improving Search Result Quality 

The August 2023 core update is a continuation of their efforts to ensure users find the information they’re looking for. These updates are a routine part of Google’s strategy to keep refining the search experience. 

Here are the key takeaways about the August 2023 core update: 

  1. Visibility into Changes: Google has announced that they will update their ranking history page once the core update rollout is complete. This transparent approach allows us to monitor and understand the impact. 
  1. Widespread Impact: While specific pages or sites are not targeted, core updates can affect both pages that were once ranked lower and those that were previously rewarded with higher rankings.  
  1. Diverse Search Performance Outcomes: The core update can lead to a range of outcomes for your website’s search performance. Your pages might experience positive, negative, or neutral effects. 
  1. No Immediate Alarm: If you notice a dip in your website’s performance post-update, don’t jump to conclusions. Google highlights that this could be due to the adjustments brought about by the update itself rather than issues with your site. 

Guidance for Addressing Ranking Changes 

In the face of ranking changes caused by the core update, Google offers practical advice: 

  1. Elevate Website Quality: Instead of seeking quick fixes, the focus should be on improving the overall quality of your website. This includes factors like engaging content, seamless user experience, and relevant information. 
  1. Steps to Recovery: Google advises a methodical approach. Begin by reviewing pages that are underperforming, delve into the search terms that led users to those pages, and compare your content with the questions posed by Google.  
  1. The Path to Recovery: Keep in mind that recovery isn’t instantaneous. If the necessary improvements are made, it usually takes several months to regain lost rankings due to a core update. 

Rest assured; our team is diligently monitoring the situation as it develops. We’re committed to keeping you and your dealership informed about any significant updates or changes that might arise. Your success remains our top priority, and L2T is here to provide you with the support you need during this period.  

Have any additional questions? Connect with us directly by clicking the link below now.  


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Navigating Google’s August 2023 Core Update: What You Need to Know